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Privacy Policy

Last updated: March 30, 2026

Welcome to ThriveX, operated by Thrivex Enterprises (“ThriveX”, “we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, store, and protect your information when you use the ThriveX website, mobile application, and related services (collectively, the “Services”).

By using ThriveX, you agree to the practices described in this Privacy Policy.

1. Company Information

  • Business Name: Thrivex Enterprises
  • Location: Gauteng, South Africa
  • Support Email: support@thrivexapp.com
  • Governing Law: Republic of South Africa

2. Information We Collect

2.1 Information You Provide

Depending on how you use our Services, we may collect information you provide directly, such as:

  • Name
  • Email address
  • Username or account details
  • Messages, enquiries, or support requests
  • Any other information you choose to submit to us

2.2 Account, Profile, and Wellness Data

If you create an account or use ThriveX app features, we may collect and store information such as:

  • Email address and authentication details
  • Profile information such as age, height, weight, gender, and fitness-related details you enter
  • Workout plans, exercise logs, meal logs, nutrition information, hydration tracking, fasting logs, and related progress data
  • Achievements, streaks, points, and other engagement data generated through the app

2.3 Device, Technical, and Usage Data

We may automatically collect limited technical information needed to operate and improve our Services, such as:

  • Browser type and device type
  • Operating system
  • App or site version
  • Basic crash, error, and diagnostic information
  • Pages viewed and interactions with our website, where permitted

2.4 Device Integrations and Optional Permissions

If you connect optional third-party devices or services, we may collect information that you authorize us to access. This may include metrics such as steps, heart rate, activity summaries, calories burned, or other supported wellness data depending on the provider.

2.5 Photos and Uploaded Content

If you choose to upload images or use image-based functionality, we may process photos, camera input, or uploaded content that you intentionally provide.

3. How We Use Your Information

We may use your information to:

  • Provide, operate, and improve ThriveX
  • Create and maintain accounts, plans, logs, and progress history
  • Respond to enquiries and provide customer support
  • Send requested updates or newsletter communications
  • Support reminders, achievements, and other app features
  • Understand site usage and improve performance, where consent applies
  • Protect against fraud, abuse, misuse, or security incidents
  • Comply with legal obligations

4. AI Features and Recommendations

ThriveX may use AI-assisted systems to help generate recommendations, summaries, or wellness-related suggestions based on the information you provide.

These outputs are intended for general informational and wellness purposes only and are not medical advice. You remain responsible for reviewing and deciding whether to rely on any recommendation.

5. Cookies and Similar Technologies

We use cookies and similar technologies to support essential website functions and, where you choose to allow them, to help us understand traffic and improve our marketing.

Cookies are small data files stored on your device that allow a website to recognize your browser and remember certain information.

5.1 Essential Cookies

These cookies are necessary for core site operation, security, page navigation, and basic functionality. They may remain active even if you reject non-essential cookies.

5.2 Analytics Cookies

We may use analytics technologies, including Google Analytics, to help us understand how visitors use our website, which pages are viewed, and how our site performs.

These cookies and related tracking technologies are only used after you provide consent through our cookie banner.

5.3 Marketing and Retargeting Cookies

We may use marketing or retargeting technologies to measure the effectiveness of campaigns and show more relevant content or advertising.

These technologies are only activated if you accept non-essential cookies.

5.4 Your Cookie Choices

When you first visit our website, you may be asked whether you want to accept or reject non-essential cookies. You can change your preferences later by clearing browser storage or using any cookie settings tools we make available.

6. Mailing List and Marketing Communications

If you subscribe to our mailing list, we may use your email address to send updates, announcements, newsletters, and related marketing communications.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

7. Where Your Data Is Stored

We may use trusted third-party providers and cloud infrastructure to operate our Services. Depending on the feature, this may include providers used for hosting, authentication, storage, analytics, email communications, and backend processing.

These providers may process or store data outside South Africa, depending on their systems and the regions they operate from.

8. Sharing of Information

We may share information only in limited circumstances, such as:

  • With service providers that help us operate ThriveX
  • Where required by law, regulation, court order, or legal process
  • To protect our users, our systems, or the public from fraud, abuse, or security threats
  • As part of a business transfer, restructuring, or sale, if ever applicable

We do not sell your personal information.

9. Permissions

ThriveX may request device permissions only when needed for features you choose to use. Examples may include:

  • Camera / Photos: for profile images, food image scanning, or user-uploaded content
  • Notifications: for reminders, updates, or prompts
  • Bluetooth: for compatible device connection features
  • Activity or sensor access: for supported fitness or health-related features
  • Location: where required for supported functionality

You can control or revoke permissions at any time through your device or browser settings, where available.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements.

If you request deletion of your account or data, we will remove it from our active systems, subject to any lawful retention requirements and normal backup cycles.

11. Your Rights and Choices

Depending on your location and applicable law, you may have rights to:

  • Access certain personal information we hold about you
  • Correct or update inaccurate information
  • Request deletion of your information
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Contact us with privacy-related concerns or requests

To make a request, contact support@thrivexapp.com.

12. Security

We take reasonable technical and organizational measures to protect your information. However, no system, network, or method of transmission can be guaranteed completely secure.

13. Children’s Privacy

ThriveX is intended for general wellness and website use. If you believe a child has provided personal information inappropriately, please contact us and we will review the matter.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or business practices. When we make material changes, we may update the date above and take other steps where appropriate.

15. Contact

Thrivex Enterprises

Gauteng, South Africa

Email: support@thrivexapp.com